Deconstruction and Reconstruction of a Media Text

11th October...
Twin Atlantic - Make A Beast Of Myself

Director - Alx Southerington
Producer - Louise Smith
Editor - All
Camera -  Blue Stephenson

Wednesday 3rd October - 3:30...
Newland Avenue.

Influential Music Videos

I have looked into the deeper meaning to Dog Days Are Over, and I have found it could be understood as the time when happiness has ended, for example the end of a relationship. The underlining message would be that things work out okay in the end.

Gwen Stafani - Cool,
Similarly to this video I plan to have a short story before hand relating to the narrative.
In this video we are shown more narrative than performance. The narrative relating to relationships and break ups is also a theme I want to include in my music video.
Relaxing. Slow

Paramore - Misery Business.
This shows more performance than narrative and is has very fast paced editing to match with the music. Another music video which the lyrics and video narrative relate to relationships.
Exciting. Fast.

Avril Lavigne - Alice
Although this is a music video which promotes Tim Burton's Alice in Wonderland, the use of editing exactly to the beat of the music is something I want to include.
Slow.

Christina Perri - Jar of Hearts
I am inspired from the use of mise en scene towards the end of the video as it changes from dark and gloomy to light and hopeful. This too could be interpreted as a song about the end of a relationship. The light lighting and warm colouring at the end suggest there is something good to look forward to in the future.
Slow.

Audience Key Terms

Qualitative Data - Is to do with the quality of people's answers. For example, if you asked people open questions which allows people to put their own answer which lets you have more accurate and valuable results.

Quantitative Data - Is to do with numbers. For example, if you asked people closed questions and collected the numerical date in percentages, you have collected quantitative data. This makes your data more statistical.

Demographic Data - Social class

Psycho graphic Data - Beliefs and values

Twin Atlantic - Make a Beast of Myself (Storyboard)

Analysis of the "Indie Rock" genre

Cinematography

Throughout the indie rock genre, I have noticed that the videos contain various different distances. Extreme long shots and long shots are used to show a dancing performance.  Zooms, pans and tracking shots are included in speed to the music. Through my research I haven’t noticed many angles (high, low, Dutch) so I will ensure my music video doesn’t use varying angles.

Edit

I have found that editing wise, cross cutting between a performance (lip syncing) and a narrative (lyric related) are used. I believe this is used to show the artist performing which identifies them as well as adding visual meaning to the lyrics by containing a narrative structure.

Mise En Scene

The existing music video for my chosen song uses a white background which highlights the range of bright colours used. Also the choreography involves various artistic arm movements which reflect the harp music being played.

Sound

It is conventional to have the music non-diegetic so you can’t see where the music is coming from although the person is seen to be singing along to it.

Lyrics

Happiness, it hurt like a train on a track
Coming towards her, stuck still no turning back
She hid around corners and she hid under beds
She killed it with kisses and from it she fled
With every bubble she sank with a drink
And washed it away down the kitchen sink

The dog days are over
The dog days are done
The horses are coming
So you better run

Run fast for your mother and fast for your father
Run for your children for your sisters and brothers
Leave all your love and your longing behind you
Can't carry it with you if you want to survive

The dog days are over
The dog days are done
Can you hear the horses
'Cause here they come
Except everything you had
And what was left after that too. oh.

Happiness hit her like a bullet in the back
Struck from a great height
By someone who should know better than that

The dog days are over
The dog days are gone
Can you hear the horses
'Cause here they come

Run fast for your mother and fast for your father
Run for your children for your sisters and brothers
Leave all your love and your longing behind you
Can't carry it with you if you want to survive

The dog days are over
The dog days are gone
Can you hear the horses
'Cause here they come

The dog days are over
The dog days are gone
The horses are coming
So you better run

The dog days are over
The dog days are gone
The horses are coming
So you better run

Related Music Videos

In this genre conventionally, would include cross cuts between some form of storyline similar to what the lyrics describe, and the band/artist performing (or lip-syncing) the song. It also would contain some editing which is similar to the beat of the music.