Friday, 14 September 2012

Audience Key Terms

Qualitative Data - Is to do with the quality of people's answers. For example, if you asked people open questions which allows people to put their own answer which lets you have more accurate and valuable results.

Quantitative Data - Is to do with numbers. For example, if you asked people closed questions and collected the numerical date in percentages, you have collected quantitative data. This makes your data more statistical.

Demographic Data - Social class

Psycho graphic Data - Beliefs and values

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