Question Three... What have you learnt from your audience feedback?

Question Three... 

What have you learnt from your audience feedback?

Through my first part of audience feedback I have established that the fast paced editing is appealing to the target audience. This then inspired me to keep up with the fast paced editing throughout the drafting process; making sure that I kept in time to the upbeat and joyful tone of the music.

This effect wasn't in my original plans, I originally intended to edit Blue to the side of the screen on the phone so show who Sofie was talking to. Then I decided to have the lyrics in the blank space next to her but a friend said the non-diegetic lyrics looked out of place, instead I was given some audience feedback from another friend whilst showing her that I was struggling to put something in the blank space.


She suggested that I fade some footage of Blue that I had captured previously, one of Blue walking and one of him sitting at a table, these add to the effect that although she's thinking about Blue her thoughts are fading away because she is getting over him.

How I did this effect was similar to the symmetrical drinking effect where I had the original base footage of Sofie on the phone, then put Blue's footage over it. I then put a linear wipe on around 50% of the footage of Blue and feathered it to 90% to make the wipe smoother, then I set that footage to less exposure, giving the fading effect.



I put my final edit on Facebook for my friends to like, comment and share in order to get a more accurate audience feedback.

Two of my friends who are within my target audience have shared it and liked it, and said that it looks very professional and effective.
Someone I know who is older than my target audience has taken an interest in it too showing that I have exceeded my target audience as it is appealing to all ages. This will go in my favour if I went on to market this video further as it would attract more people to purchase it.





These are just a few of my friends who liked my video, I even had a few phone calls explaining that they enjoyed watching it.

Sofie Scholten - Star of my video

She confirms my aims of having an understanding of the story.

 Sofie talks about the effect used towards the end of the music video where I used a matrox shine and a CMY flare to manipulate the the lighting  used.

Amy Wright and Liv Bucknall

They admired the effects I used from a creative point of view.

Especially this "rainbow" effect, as Amy describes it.

Sydney Baggaley -

She understood the story which was a key thing that I wanted all the people who watched it to understand and relate to.

Reassures me that it's a feelgood song and oozes happiness which is how I wanted it to come across. She also enjoys the slow motion effect where I changed the speed rate of the shot which is a powerful show motion shot as it emphasises the happiness state that he is in now and overcoming that the artist has gone though.

Blue Stephenson -

Adds that filming was very organised and good fun.

Same as Sofie, liked the light exposure effect with the little sparkles.